Evaluation results show that after one year of the campaign, 74% of children surveyed were aware of the VERB campaign and levels of reported sessions of free-time physical activity increased for subgroups of children 9 to 13 years of age. The VERB campaign is a multi-ethinc campaign that combines paid advertisements with school and community promotions and Internet activities to encourage children 9 to 13 years of age to be physically active every day.