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BeActive New York State
65 Niagara Square, Room 607
Buffalo, NY 14202
716.851.4052 voice
716.851.4309 fax
beactive@city-buffalo.org
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STRATEGIC PLAN
Be Active NYS focuses on increasing physical activity levels for all ages by:
* Building awareness of the health and economic impact of physical activity.
* Improving environmental support for physically active lifestyles.
* Implementing an ongoing plan to acquire the financial and human resources necessary to achieve our performance targets.
* Recruiting key players to the coalition from the private, public and civic sectors in mutual benefit to all.
* Reaching a consensus with stake-holders on a unified message that includes key points related to physical activity for all ages.
* Creating an organizational structure to include paid staff specialists in media, advocacy and collaboration with statewide grass root organizations.
* Implementing a three-pronged media strategy of professional marketing, collaboration of parallel agencies, and champion spokesperson(s).
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